Shopify · AI product imagery · Three languages
A full catalogue, and not one photo shoot
Mirry Home sells home goods in the Netherlands. They had the products and the customers, but no way to sell online — and a product photography quote that cost more than the store itself.
The brief
The blocker was not the platform. It was the pictures.
A catalogue of home goods needs consistent product shots and enough lifestyle imagery to make someone want the thing in their own room. Quoted conventionally, that is a studio day, a stylist, a photographer and a retoucher — and it has to be repeated every time the range changes.
On top of that, the store had to sell to three language markets from day one, with payments and shipping that behave correctly in each.
Project facts
- Client: Mirry Home, Netherlands
- Sector: home goods / e-commerce
- Scope: Shopify build, AI imagery, localisation
- Languages: three storefronts
- Imagery: fully AI-generated
- Year: 2025
What we built
- Complete Shopify setup: catalogue, variants, collections, navigation, legal pages
- The entire product image library generated with AI and reviewed by hand
- Lifestyle imagery placing products in real interiors
- Three localised storefronts with correct hreflang signals, not a translate widget
- Checkout configured for the Dutch market — iDEAL, cards, the payment methods people expect
- Shipping zones and rates for the Netherlands and the wider EU
- Product descriptions written for search as well as for persuasion
- Conversion tracking and abandoned-cart recovery switched on before launch
The result
The store launched in three languages with a complete, visually consistent catalogue — and the photography budget stayed in the business.
The part the client valued most was not the saving, it was the speed of change: when a new product lands, its imagery is produced the same week instead of waiting for the next shoot to be worth booking.
From catalogue to checkout in three languages, everything was handled. The AI product imagery alone saved us weeks.
Under the hood
How it was made
Full setup
Catalogue, checkout, payments, shipping, taxes and legal pages.
Product imagery
A consistent catalogue-wide image library, human-reviewed throughout.
3 languages
Localised storefronts with proper hreflang, not a translate button.
iDEAL + cards
The methods Dutch shoppers actually expect at checkout.
FAQ