Corporate website · SEO · Lead generation
From invisible to found in two weeks
Reyna Estructuras builds metal structures in Barcelona. Excellent work, twenty years of it, and absolutely no way for a new customer to find them online. They were running entirely on word of mouth.
The brief
The company had no website at all — just a phone number passed between contractors. Every new enquiry depended on somebody remembering their name.
The brief was deliberately narrow: be findable when someone in the Barcelona area searches for metal structure work, look established enough to be trusted with a large job, and make it effortless to get in touch from a phone on a building site.
That last point shaped everything. This is not an audience that fills in a contact form at a desk. It is someone standing outside, one-handed, who wants to send a WhatsApp message and get on with the day.
Project facts
- Client: Reyna Estructuras, Barcelona
- Sector: industrial / metal structures
- Scope: corporate website, SEO, lead capture
- Timeline: two weeks, design to launch
- Languages: Spanish
- Year: 2024
What we built
- A hand-coded corporate site — fast on a mobile connection, no builder subscription
- Service pages structured around what people actually search for, not internal job titles
- LocalBusiness structured data so Google understands the service area
- WhatsApp as the primary call to action, present on every screen
- Google Analytics with lead events firing on every WhatsApp and phone tap
- Search Console configured, sitemap submitted, indexing verified
- A gallery of completed projects, because in this trade the work is the sales pitch
The result
The site went live two weeks after the first call and reached a perfect Lighthouse SEO score at launch — which matters less as a number than as evidence that nothing technical is standing between the site and Google.
More usefully: enquiries now arrive through WhatsApp with a visible source attached, so for the first time the business can tell which jobs came from the website rather than from a recommendation.
They built exactly the website our business needed — clear, fast, and it brings us new enquiries every week.
Under the hood
How it was made
Hand-coded
No CMS, no builder, no monthly licence to keep it online.
Structured data
LocalBusiness and Service schema so Google can read the offer.
One tap to a real conversation — the right channel for this trade.
GA4
Lead events on every contact tap, so the source is never a guess.
FAQ